On the occasion of the press conference in Munich on 16-08-2017 the URSAPHARM company proclaimed the new “golden” partnership with the FC Bayern München. Besides the managing director and shareholder Dominik Holzer and the executive director of sales and marketing Christian Krensel the managing directors of the FC Bayern München, M. Karl-Heinz Rummenigge and M. Andreas Jung answered to the questions of the numerous representatives of the media. The global cooperation aims to launch a large campaign in the media advertising the range of the eye drops HYLO EYE CARE used by the top players of the FC Bayern München. This cooperation intends to point out the problems of “dry eyes”. The official opening was during the first home game of the record champion FC Bayern München vs. Bayer 04 Leverkusen in the Allianz Arena on 18-08-2017.